德国法兰山德 | 世界运营计划

发表时间:

2019-03-27 17:36:37

作者:

胡译鑫

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4. 90年代,二.三代家族成員.jpg

法兰山德90年代二、三代家族成员


法蘭山德.福斯特.現任總裁.jpg

法兰山德、福斯特现任总裁



尊敬的全球经销商大家好 : 

 

今年是法兰山德95周年与奥古斯特·福斯特160周年特别值得纪念的年份,感谢全世界各地经销商的支持,让我们不断的成长与茁壮,我的祖父创建了这个公司,二次大战以后因为德国分裂为东西两个国家,所以在50年代搬迁至Nauheim,从70至90年是我们第一个辉煌时代,全球超过60个国家销售着我们各类乐器产品。


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法兰山德先生


90年代末期,德国的生产成本与环保要求高涨,影响着我们的业务成长,我很高兴地邀请法兰山德台湾代理商陈德鹏先生,一起在2004年设立了我们上海的制造基地,也顺利建立起我们的中国经销体系,也再次赢来我们的第二个辉煌时代。


3. <a href=http://franzsandner.com/ target=_blank class=infotextkey>法兰山德</a> 1950年德國工廠.jpg

法兰山德1950年德国工厂

 

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现任总裁 Dietmar Schuh


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财务长、中国法人 Harald Mayer


21世纪是全球化的互联网的时代,中国经济快速的崛起,已从过去的世界工厂转变为世界的市场,人民收入提高社会福利提升,加强环保意识,让中国逐步走向强国之道,但也造成我们乐器制造业的困扰。


6.1 70年代<a href=http://franzsandner.com/ target=_blank class=infotextkey>吉他</a>技師.jpg

70年代吉他技师


90年代钢琴技师


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现任制琴技师


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现任制琴技师


2019顺应世界局势变化,我们将利用全球化的优势, 再次调整法兰山德产业布局,提供您高质量的德国制产品,以及东南亚制造的进口中价位产品,以及原本的中国产品,利用不同区域的生产优势,降低成本并符合政府环保要求,然后在上海辅以法兰山德百年的制造工艺与优良的技师,提供全国客户高.中.初级产品,相信我们第三次的产业布局调整,一定会为大家带来更好的效益与产品,期待您一如既往地支持法兰山德,共创双赢。


8. 上海工廠.JPG

法兰山德上海工厂


另外我们将在4月份起加大我们的网络宣传力度,在各种网站.社交平台.搜索引擎努力,另外于5月份重新开辟我们的网络商城,建立起更值得消费者信任的产品价格,也在各地与经销商合作举办法兰山德音乐会与大师讲座,全方位的推广我们的品牌,期待五年后与您一起欢度法兰山德的一百周年纪念,期待与你们一起创建未来。



法兰山德总裁  苏帝玛  

President  Dietmar Schuh

2019年3月25日 





Dear customers,

 

This year marks the 95th anniversary of FRANZ SANDNER. Thanks to the support of dealers all over the world, we have been growing and thriving. My grandfather founded this company. After World War II, because Germany was divided into two countries, East and West, we moved to Nauheim in the 1950s. From 1970 to 1990, our first glorious era, more than 60 countries around the world sell all kinds of FRANZ SANDNER musical instruments.


In the late 1990s, Germany's high production costs and environmental protection requirements affected our business growth. I am very happy to invite Mr. Chen Depeng, a Taiwan agent from us, to set up our manufacturing base in Shanghai in 2004, and successfully set up our distribution system in China, which has won our second glorious era once again.

 

The 21st century is a globalized Internet era. The rapid rise of China's economy has transformed from the past world factory to the world market. People's income has increased, social welfare has been improved, environmental protection awareness has been strengthened, and China has gradually become a powerful country. However, it has also caused troubles in our musical instrument manufacturing industry.


In line with the changes of the world situation, we will readjust the industrial layout of FRANZ SANDNER again, produce some piano and violin accessories in  in Germany, provide you with high-quality products made in Germany, and hand them to the inland cities in China to implement, reduce costs and meet the government's environmental protection requirements, and then return to Shanghai to do so. Final assembly, adjustment and inspection, in addition to the establishment of our production base in Southeast Asia to provide you with more competitive imported products, supplemented by the 100-year manufacturing process and excellent technicians of FRANZ SANDNER, I believe that our third industrial layout adjustment will bring you better benefits and products, and look forward to your continued support for FRANZ SANDNER and create win-win situation.

 

In addition, we will intensify our network publicity efforts in April, in all kinds of websites, social platforms, search engine efforts, in May to re-open our online shop, establish product prices that are more trustful of customers credit. also in cooperation with distributors to organize FRANZ SANDNER concerts and master lectures, all-round promotion of our brand, looking forward to five years with you to celebrate the centennial of FRANZ SANDNER, looking forward to working with you. Create the future together.



President  Dietmar Schuh 



文章版权归属法兰山德钢琴(franzsandner)乐器品牌有限公司:

http://www.franzsandner.com/

本文仅代表作者个人观点。

来源: 法兰山德
责任编辑: 法兰山德